From Ikebukuro with love: Discover a whole new Japan! Based in Ikebukuro, where tradition and cutting-edge culture come together, Abracadabra Tours offers experiences that showcase Japan in ways you have never seen before. Our concept is "Beyond the Guidebook," and we strive to provide unique activities you won’t find in ordinary travel guides. From traditional arts and crafts to contemporary pop culture, our programs are designed to inspire curiosity and create lasting memories.

Powered by the creativity of the Animate Group Backed by the expertise and creative network of the Animate Group, we specialize in immersive experiences inspired by the worlds of anime, manga, and Japanese pop culture. From licensing coordination to full-scale production, we create one-of-a-kind events you can only find here.

Community-based experiences developed with local partners As a member of Team Toshima, a public-private-academic collaboration initiative in Toshima City, we work closely with local governments and organizations to create experiences reflecting the unique character of the city.

End-to-end production, from planning to operation From planning and content creation to on-site guidance and event management, we oversee every step of the process. Our team provides seamless support from start to finish to deliver the best possible experience for every guest.